*Note since writing this article MailChimp has made their automation tools free for stores with under 2000 subscribers. However their free plan still doesn’t...
Segmented email marketing campaigns perform better. They have higher open rates, higher click-through rates, and higher conversion rates. According to DMA’s National Client Email...
2017 has just gotten underway, but already there are strong trends emerging that everyone in the ecommerce industry should definitely be aware of. That’s...
Think of automated product recommendation emails as your secret weapon when you’re running an ecommerce store. They’re like the ace up your sleeve that...
If you think that email personalization starts and ends with only using your customer’s name, you’ve got problems! Email personalization is so much more...
The holiday season is quickly approaching and it’s time for ecommerce retailers to start preparing for their busiest months of the year. Although it...
As the cost of acquiring new customers continues to rise, increasing average order value becomes key to ecommerce growth. By focusing on optimizing the...