Should My Store Send Daily Emails?
Email marketing is great – there’s no doubt about it. It’s easier to use, more cost effective, more personal and converts better than other marketing channels. But you can always have too much of a good …
Email marketing is great – there’s no doubt about it. It’s easier to use, more cost effective, more personal and converts better than other marketing channels. But you can always have too much of a good …
How Amazon Nurtures Its High Value Customers. All customers are not made equal. Some of them randomly stumbled upon your store, bought something, and never came back. Others are customers who shop at your store …
How Amazon Nurtures Its High Value Customers (And How You Should Too!) Read More »
When it comes to designing e-commerce emails that convert, you no longer need to be a wizard at Photoshop or spend hours touching up an email to make it look visually appealing. All you need …
If you’ve read anything about email marketing before, you’ll have undoubtedly heard about email list segmentation. Email marketers swear by it – and for good reason too. Marketers who used this strategy experienced a 39% increase …
6 Ways You Can Segment Your Email List with SmartrMail Read More »
If your open rates and sales from email are dwindling – it’s likely that your email deliverability has dropped off a cliff. Not only is this costing your business sales, but if you don’t take …
7 Hacks to Improve Your E-commerce Store’s Email Deliverability Read More »
Achieve Amazon-like Sales Growth with Product Recommendations. With Amazon’s sales growth accounting for 53% of all online retail growth in 2016, any e-commerce marketer should learn everything they can from the king of e-commerce. Jeff Bezos …
How to Achieve Amazon-like Sales Growth with Product Recommendations Read More »
I absolutely despise around 90% of marketing emails that hit my inbox, mainly because businesses are spamming me way too often. Really? Six emails in six days. I order my groceries online every 8-12 days, …
How to Determine Your Store’s Optimal Email Frequency Read More »
*Note since writing this article MailChimp has made their automation tools free for stores with under 2000 subscribers. However their free plan still doesn’t include support or branding removal. MailChimp is one of the most …
5 Reasons Not to Use MailChimp When Opening Your E-commerce Store Read More »
Segmented email marketing campaigns perform better. They have higher open rates, higher click-through rates, and higher conversion rates. According to DMA’s National Client Email Report 2015, 58% of all the revenue that was generated from email marketing …
5 Ways to Segment Your E-Commerce Store’s Email List Read More »
Be it work, family, hobbies, Pokémon Go, or [insert any number of life’s distractions here], a good portion of your customers will stop reading your emails and visiting your online store. It may be after …
How to Re-Engage and Win Back Your Store’s Customers with Email Marketing Read More »