6 Ways You Can Segment Your Email List with SmartrMail

Email Marketing Tips, Email Segmentation
6 Ways You Can Segment Your Email List with SmartrMail

If you’ve read anything about email marketing before, you’ll have undoubtedly heard about email list segmentation. Email marketers swear by it – and for good reason too. Marketers who used this strategy experienced a 39% increase in open rates. MarketingSherpa also wrote about how a company doubled their open rate and tripled their click-through rate by implementing email […]

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7 Hacks to Improve Your E-commerce Store’s Email Deliverability

Email Marketing Tips
7 Hacks to Improve Your E-commerce Store’s Email Deliverability

If your open rates and sales from email are dwindling – it’s likely that your email deliverability has dropped off a cliff. Not only is this costing your business sales, but if you don’t take forward-thinking steps to improve your store’s email marketing strategy your deliverability will soon be irreparable. In this article, you’ll learn:

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How to Achieve Amazon-like Sales Growth with Product Recommendations

Email Marketing Tips, Product Recommendations
How to Achieve Amazon-like Sales Growth with Product Recommendations

Achieve Amazon-like Sales Growth with Product Recommendations. With Amazon’s sales growth accounting for 53% of all online retail growth in 2016, any e-commerce marketer should learn everything they can from the king of e-commerce. Jeff Bezos has made it no secret that the key to Amazon’s growth is their hyper charged recommendation engine and their constant implementation

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5 Reasons Not to Use MailChimp When Opening Your E-commerce Store

Email Marketing Tips
5 Reasons Not to Use MailChimp When You Open Your E-commerce Store

*Note since writing this article MailChimp has made their automation tools free for stores with under 2000 subscribers. However their free plan still doesn’t include support or branding removal. MailChimp is one of the most popular email tools out there because it allows small businesses to send basic broadcast emails to a list of 2,000

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5 Ways to Segment Your E-Commerce Store’s Email List

Email Marketing Tips
How to Segment Your E-Commerce Store's Email List

Segmented email marketing campaigns perform better. They have higher open rates, higher click-through rates, and higher conversion rates. According to DMA’s National Client Email Report 2015, 58% of all the revenue that was generated from email marketing came from segmented campaigns and targeted emails. You know what the importance of segmentation means to you, an e-commerce store owner? It

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How to Re-Engage and Win Back Your Store’s Customers with Email Marketing

Email Marketing Tips, Guides & How Tos, Win-back email series
How to Re-Engage and Win Back Your Store's Customers with Email Marketing

Be it work, family, hobbies, Pokémon Go, or [insert any number of life’s distractions here], a good portion of your customers will stop reading your emails and visiting your online store. It may be after their first order, after a month, or after a few years. You’ll be left with two options at this point:

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5 Steps to Supercharge Your Store’s Email List Growth

Email List Building, Email Marketing Tips, Guides & How Tos
Supercharge Your Email List Growth

Putting your time, energy, and money into growing your email list is one of the best investments you can make when it comes to your e-commerce business. Why? Simple. Because email marketing has an insanely high ROI. How high exactly? Well, according to the DMA National Email Report 2015, an average campaign has a 3800% ROI, which means that

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Knowing When to Use Automated Product Recommendation Emails

Email Marketing Tips, Product Recommendations
Automated Product Recommendation Emails for Shopify and BigCommerce

Think of automated product recommendation emails as your secret weapon when you’re running an ecommerce store. They’re like the ace up your sleeve that you show your leads and customers to drive up conversions just at the right time. Here’s the thing: A lot of ecommerce store owners understand that they have to promote their

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