The last few years have seen an explosion in the number of stores selling CBD online. And like any online store, these stores often rely on sending emails to generate sales.
That’s because, unlike social media, email is a direct line of communication where you can reach people at all stages of the customer journey with tailored messages.
This ability to segment your email list and send relevant messages is a large part of why email has the highest return on investment of any digital marketing channel. Returning on average $43 for every dollar spent.
But not all emails are created equally and to get the best return from your email marketing campaigns, it helps to send well-designed emails.
So to help inspire you when creating your email campaigns, we’ve put together this list of 5 great email marketing examples from CBD brands.
Given that selling CBD products online is a relatively new industry, a core part of your marketing strategy should be convincing potential customers to try your products.
Regardless of whether you sell oils, gummies, or any other type of CBD product, you’ll want to achieve this by outlining the reasons why and how people should use your products.
This is exactly what this email campaign from Prima does.
And instead of just presenting all the information upfront in the email, they get people to click on a clear “tell me everything” call-to-action button. This is a great way to boost click rates.
In addition, some of their best-selling products will also help increase sales from this campaign.
This CBD email from Allume takes an entirely different approach. Unlike the past example, this one actively encourages customers to “treat themselves.”
While there’s nothing particularly exciting about the email design, this is an approach that’s worth taking with your customers as well.
The big area where this email could improve is by making the sale offer more prominent.
40% off is a fairly sizable offer, so if you’re offering something like this, you’ll want your customers to notice it.
And at the moment, it’s quite likely that people reading the email above will completely miss it. Chances are you didn’t even notice it until you read about it here.
3) Goodbody Wellness
One of Goodbody Wellness’ specialties is CBD coffee which is being featured in this email campaign.
Notice how this email follows a similar approach to the first example on this list.
Instead of just enticing people to buy their CBD coffee with a special offer, they talk about the benefits of CBD coffee and how it’s one of the easiest ways to consume CBD.
The call-to-action button being “try it now” also works to convince those undecided customers to make a purchase.
They even have a link to an explanation of what CBD is in their header for those still having trouble deciding.
4) CBD Fx
This ‘thank you for signing up’ welcome email is an excellent example of a uniquely designed CBD email.
By setting your emails apart from the rest by implementing a unique design like this, you’ll leave a lasting impression on your customers.
This is also a good way to set yourself apart from your competitors.
Importantly though, the email design still achieves all the best practices:
- The key ‘thank you’ message is the most prominent part of the design
- The email is well branded with the company’s logo
- The special offer is bolded to help it stand out
- And there’s a clear call-to-action button
For more thank you email inspiration, check out our collection here.
Lastly, this email from Sunsoil is an example of a CBD abandoned cart email.
Given how much of a problem shopping cart abandonment is for merchants, it’s critical that you set up an abandoned cart automation for your online store.
Doing so will help you recover sales you would otherwise have lost.
And in terms of abandoned cart design, this email from Sunsoil ticks all the boxes. It’s got:
- Details of the product the customer left in their cart
- A ‘don’t worry, we’ve saved your cart’ style message
- And importantly, a clear call-to-action button encouraging the customer to complete their purchase.
To learn more about abandoned cart emails, check out our guide here.
The rest of your CBD email marketing
Hopefully, you now have plenty of inspiration for your CBD email design to work with.
But email marketing is so much more than just sending good-looking emails. For example, to ensure your emails get opened, you need to give your emails great subject lines.
You might also want to check out our list of CBD Shopify stores for more general inspiration and ideas.