Memorial Day, the unofficial start of summer and a day for Americans to honor those who died serving their country.
The holiday is also a major date on marketers’ calendars.
And it’s no wonder that savvy email marketers know to prepare for the long weekend. Transaction rates for Memorial Day campaigns are higher than for both Black Friday and Cyber Monday emails.
Whether or not you’ve got an email ready to go (if not, check out our list of email examples for some inspiration), you’ll need a great subject line to go with it.
While subject lines might be an annoying afterthought for some marketers, they are incredibly important.
A well crafted subject line will grab your customers’ attention increasing the chances they’ll open your email and click through to your sale.
Come up with a poor one however, and your open rate will drop and fewer people will see your campaign and offer.
So to help give your campaign the best chance of success, we’ve curated this list of over 100 examples that have been used by actual senders in the past.
Subject lines for Memorial Day
- Patriotic Gear for Memorial Day – PUMA GOLF
- Honor Memorial Day – Buy Now, Pay Later – The Swiss Colony
- Biggest Memorial Day Sale Everrrrrrrrrrrr!!! – VidaXL
- We’ll bring Memorial Day flavor to you – Marley Spoon
- Huge Memorial Day Savings on Organic Mattresses & Accessories – MyGreenMattress
- The Essentials You Need with Memorial Day Savings – Conn’s HomePlus
- Enjoy Some Retail Therapy This Memorial Day – Miskelly Furniture
- Memorial Day ★ Super Sale – Furniture Row
- Let’s brighten up your Memorial Day – Boden USA
- Join our Memorial Day Weekend Virtual Tasting! – Ethel M Chocolates
- Celebrate Memorial Day with Fatboy! – Fatboy
- In Honor of Our Heroes | New Memorial Day Headbands – JUNK Brands
- Are you ready for Memorial Day sales? – Modsy
- Red White & Blue Styles inside – Memorial Day Weekend dreamin’. – Reef
- Get ready for Memorial Day Sales with our fresh lineup of Americana Caps. – Outdoor Cap Company
- Honoring Our Heroes This Long Weekend – Jangaroo
- Stars, stripes & SAVINGS! – BBQ Guys
- Happy Memorial Day from our family to yours – Patricia Nash Designs
- These Memorial Day Desserts Are Better Than Fireworks – Bon Appetit
- In Honor of Memorial Day – Munchkin
- Celebrate Memorial Day With Us! – Royal Apparel
Memorial Day emojis
Including an emoji or two is a great way to make your email stand out in people’s inboxes and grab their attention. Just like in the examples below.
- 🔴 Memorial Day Deals Start Now! 🔴 – Curacao
- You snooze 💤 you save this Memorial Day – Star Furniture
- Relax & Have a Little Fun! Ideas for Memorial Day Weekend 🇺🇸 – Groupon
- Memorial Day Sales Event 🇺🇸 – Top Mobility
- re: Your Memorial Day Outfit ❤️💙 – Impressions Online Boutique
- ❤️ It’s the Memorial Day Blowout! Don’t Miss Our BIGGEST Sale of the Season! 💙 – Overstock
- Let’s Celebrate! 🥳 Candy for Grad Parties | Parades | Memorial Day – Groovy Candies
- Get Ready for Memorial Day ❤️💙 – E-Z UP Instant Shelters
- ❤️💙 Save up to $200 on Organic Mattresses💙❤️ Our Memorial Day Sale Has Begun – MyGreenMattress
- We have all your Memorial Day gear right here…🔴⚪🔵 – Roxy
- 🇺🇸 GET MEMORIAL DAY READY 🇺🇸 – Clark Street Sports
- 👀 Exclusive Memorial Day Sale Sneak Peak! – Goedeker’s
- ⭐ Memorial Day Sale STARTS NOW ⭐ – Sleep Number
- 🎇 Memorial Day Sale STARTS NOW! – BBQ Guys
- 🎉 Our Pre-Memorial Day sale is here! – US-Mattress.com
- 🇺🇸Memorial Day Sale – up to 40% OFF 🇺🇸 – Sun & Ski Sports
- Last 2 days! 👁️✨ – ELEMIS
- 🧢 Keep it Simple. – Hatland
- Memorial Day Sale Starts at Midnight! 🕛 – Windy City Novelties
- 🌭 Our Memorial Day event continues 🍉 – JANE
- 👉 Zero strings attached! You’re getting access to our Memorial Day Sale – Raise
For more tips, check out our guide on including emojis in subject lines here.
Early bird announcements
It’s always good not to leave things to the last minute.
For your Memorial Day campaign, this means not waiting until the holiday itself to send your first email or even the start of the long weekend.
By getting your Memorial Day campaign out early, you’ll have a better chance of getting people’s attention before their inboxes become flooded with all your competitors’ emails. You also build anticipation as you countdown to Memorial Day.
- INSIDER PERKS EXCLUSIVE: Memorial Day Sale! – At Home
- Memorial Day Surprise 👀 – Beauty By Earth
- You’ve got ✨ EARLY ACCESS ✨ to the Memorial Day Sale! – Leesa
- Pre-Memorial Day Sale is Here + Buy 2, Get a 3rd 25% Off! ⭐🎆 – VENUS Fashion
- Early Access: Memorial Day Sale 🇺🇸 – Molecule
- Memorial Day Is Coming | Get Your Bike Prepped – MotoSport.com
- Psst! Our Memorial Day Preview Sale just started. – Mattress Firm
- Memorial Day Super Sale is coming! A whole world of savings awaits! – Vida XL
- No need to wait two weeks – Paravel
Announcing your sale
If you’re going to have a Memorial Day sale, you’ll want to announce it to your subscribers. Which means you’ll want to include it in your subject line like in these examples.
- 🇺🇸 Let the Sale Begin: Shop Our Mega Memorial Day Event – Apt2B
- Tandy’s Memorial Day Sale is ON! – Tandy Leather Factory
- Memorial Day Sale STARTS TODAY! – Wisteria
- Memorial Day Deals Start Now! – Backcountry Edge Inc
- 🔴 SAVE NOW during our Memorial Day Sale 🔵 Save on Gaggia, Hario, Bravo, ROK, and more! – Whole Latte Love
- Our Memorial Day Sale Starts Now – Woodland Direct
- Memorial Day Savings Start TOMORROW! May 11th – Virginia Furniture Market
- EVERYTHING IS ON SALE! Memorial Day Savings are Here! – Unclaimed Freight
- PSST! Helix Memorial Day Sale is live! – Helix Sleep
- Your Exclusive VIP Access to Memorial Day Sale is Here 😲 This is The Black Friday of Mattresses! – Essentia
- Memorial Day Sale Preview + Leather On Sale Now! – Tandy Leather Factory
- Memorial Day Starts NOW! – Marpac
- Super Memorial Day Event Starts Now! – American Furniture Warehouse
- Get Ready! This Sale Starts Thursday – Bassett
- Up to 70% off! Our Memorial Day Sale starts NOW – Bauble Bar
- The Annual Memorial Day Sale is HERE! 🇺🇸 – Capillus
- ✎Your Memorial Day shopping list starts at $❶❹.❾❾ – BC Outlet
Explicitly mentioning the offer
Instead of just announcing that you’re holding a sale, you might want to include your offer in your subject line. If your offer is enticing enough, doing so will help increase your open rate.
- Memorial Day Sale Going On Now! Save 20% On Every Item. – The RoomPlace
- Our Stores are NOW OPEN! 💃 Come visit us & SAVE up to 50% Off during our Memorial Day Sale! 🇺🇸 – Morris Home
- Up to 80% Off! Memorial Day & Summer Kickoff Deals – UntilGone
- Memorial Day Sale! Save up to 40% on Dinnerware & Table Top Accessories Perfect for your Outdoor Living – Paul’s Home Fashions
- Celebrate Memorial Day with a FREE Gift – Professional Bull Riders
- Celebrate Memorial Day with a FREE Apron on Purchases $40+ 🇺🇸 – King’s Hawaiian
- Extra 15% off Memorial Day picks | Email exclusive – Missguided
- Want To Save An Extra 25%? It’s Time For A Pre-Memorial Day Sale! 🗽 – France and Son
- Get set for the BEST. MEMORIAL DAY. EVER! Plus, you’re saving extra with this 20% coupon. – Bed Bath & Beyond
- Save 20% on Nemo Equipment during the OMCgear Memorial Day Sale! – Oregon Mountain Community Gear
- SALES Up to 25% off until Memorial Day – Beauty Bridge
- Memorial Day Savings Start Now | Up to 83% OFF Our Most Popular Products! – Monoprice
- Prep for Memorial Day with steaks & 200 Bonus Points! – Omaha Steaks
- Lost Sock Memorial Day! 24 HOURS! 50% off ALL SOCKS 🧦 – Tommie Copper
- Memorial Day Specials! Save Up to 50% – Rocky Mountain ATV
- 6 must-haves for Memorial Day + 25% off SALE – Terrain
- 50-80% OFF Kenmore – Memorial Day Pricing Now – Appliance Factory & Mattress Kingdom
- Up to 20% off? Yes way, it’s our Memorial Day Sale 🙌 – Value City Furniture
- 30% Off Pre-Memorial Day Sale Ends Soon! ★ – Build A Sign
- Memorial Day Sale: Up to 50% OFF Sitewide – Layla Sleep
- Extra 25% off b/c summer is near – Macy’s
- EXTRA 20% OFF IS BACK! – Zuri
- 30% off MEMORIAL DAY SALE CONTINUES – Siwy Denim
As the long weekend and your Memorial Day sale come to a close, it’s worthwhile sending a final, last chance email. This creates a sense of urgency as shoppers don’t want to miss out on a deal.
- Last Day for Memorial Day Delivery – Tender Filet
- Reminder: Don’t forget to remember to shop for Memorial Day. – Bonobos
- MEMORIAL DAY SALE ENDS TODAY! LAST CHANCE – Nialaya
- LAST 12 HOURS: 15% Off Memorial Day Sale – Straight Razor Designs
- The Memorial Day Sale Ends at Midnight! – Country Club Prep
- Ends Tonight! 🌟Save 40% Off Sitewide this Memorial Day – Baxter Boo
- Last day for the Biggest Memorial Day Sale – Hurry! – Goggles 4U
- HOURS LEFT: Memorial Day Mattress Event – Leesa
- ✧ Ends Tonight! ✧ Your Memorial Day Savings – Up to 30% Off + FREE SHIPPING! – Pottery Barn
The rest of your campaign
Having gone through over 100 examples, you should now have plenty of ideas in mind.
For more help when it comes to writing your own, we’ve also got a detailed guide that includes email marketing tips on using call-to-actions, length, and more.
If you’re looking for more inspiration for the rest of your email campaign, we’ve also got a collection of 10 examples of great Memorial Day emails. In it we not only look at why they’re great from a design perspective, but also in terms of the strategy behind the emails as well.
Hopefully these are all the resources you need to succeed with your email marketing this Memorial Day long weekend!