107 Ideas of How to Promote Shopify Store
Not sure how to promote your Shopify store? Here’s over 100 ideas, including many that are free, to promote your store and your products to potential buyers.
8 Reasons You Need an Alternative to MailChimp for Your Shopify Store
Thinking of using MailChimp for your Shopify store? Here’s why you shouldn’t use MailChimp for your Shopify store, and what you should use instead.
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How to Run a Drip Email Campaign for Your Next Promo
Promos are a tried and tested part of e-commerce. Nothing moves inventory faster and gets your business on the minds and lips of customers like a special offer. Just consider just how much money consumers spend on deal days like Black Friday. Source: SaleCycle Of course, you have to make people aware that you’re running
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The Beginner’s Guide to A/B Testing Subject Lines
A/B testing is an easy and simple way to improve open rates in your email campaigns. As a quick refresh, A/B testing is a feature email services providers (ESPs) such as SmartrMail offers users to automatically test two different subject lines with a small group of people on their email list before sending the best
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How to Get Your Store Ready for e-commerce Holidays
The Holiday Season It’s no secret that shoppers love a good deal. It’s why concepts like coupons, factory outlets, and holiday sales all exist. But as a business owner, it can sometimes be overwhelming trying to decide what sales to participate in. Do you ensure your email marketing covers all and hope some stick? Or
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10 Last-Minute BFCM Emails You Can Easily Steal
So you ignored my ignored my advice to start sending out marketing emails about your Black Friday and Cyber Monday sales early, and left it to the last minute… I get it, though – you’re busy and have a million things to do before November 24 to prepare your ecommerce store for the big event, and
How NOT to Write Your Email Subject Line for E-Commerce
The subject line is arguably the most important part of your marketing emails. It’s the first thing that your recipients will see before they even open your email. Never mind your beautiful email design, personalized product recommendations or clear call to action if your subscribers don’t open your email because of your subject line. 35% of email recipients
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3 Emails Every Ecommerce Store Needs in Their Welcome Series
Your welcome series emails are some of the most important emails you’ll send as an ecommerce marketer. This is when your customers are most interested in your brand, and most likely to buy. Experian found that welcome emails are opened 4X more often and clicked 5X more than regular promotional emails. But most importantly, welcome emails generate
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2016 Ecommerce Holiday Calendar and Email Marketing Tips
The holiday season is quickly approaching and it’s time for ecommerce retailers to start preparing for their busiest months of the year. Although it might be seem early to start preparing in October, 49% of e-Commerce marketers will have created and launched a holiday marketing campaign before Halloween. As an ecommerce retailer you have to
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