A/B testing is an easy and simple way to improve open rates in your email campaigns. As a quick refresh, A/B testing is a feature email services providers (ESPs) such as SmartrMail offers users to […]
The Beginner’s Guide to A/B Testing Subject Lines Read More »
The Holiday Season It’s no secret that shoppers love a good deal. It’s why concepts like coupons, factory outlets, and holiday sales all exist. But as a business owner, it can sometimes be overwhelming trying
How to Get Your Store Ready for e-commerce Holidays Read More »
So you ignored my ignored my advice to start sending out marketing emails about your Black Friday and Cyber Monday sales early, and left it to the last minute… I get it, though – you’re busy
The subject line is arguably the most important part of your marketing emails. It’s the first thing that your recipients will see before they even open your email. Never mind your beautiful email design, personalized product
How NOT to Write Your Email Subject Line for E-Commerce Read More »
Your welcome series emails are some of the most important emails you’ll send as an ecommerce marketer. This is when your customers are most interested in your brand, and most likely to buy. Experian found
3 Emails Every Ecommerce Store Needs in Their Welcome Series Read More »
The holiday season is quickly approaching and it’s time for ecommerce retailers to start preparing for their busiest months of the year. Although it might be seem early to start preparing in October, 49% of
2016 Ecommerce Holiday Calendar and Email Marketing Tips Read More »
