I absolutely despise around 90% of marketing emails that hit my inbox, mainly because businesses are spamming me way too often. Really? Six emails in six days. I order my groceries online every 8-12 days, so there is no reason to send me this many emails. This is how I felt on the morning of […]
How to Determine Your Store’s Optimal Email Frequency Read More »
To grow your online store, you need to do one of three things: Find new customers Get current customers to order more Increase the price of your product The problem is that the average e-commerce store spends 80% of their marketing budget on acquisition, when 65% of their revenue is generated from existing customers! Recent
4 Ways to Encourage Repeat Purchases from First Time Buyers Read More »
Be it work, family, hobbies, Pokémon Go, or [insert any number of life’s distractions here], a good portion of your customers will stop reading your emails and visiting your online store. It may be after their first order, after a month, or after a few years. You’ll be left with two options at this point:
How to Re-Engage and Win Back Your Store’s Customers with Email Marketing Read More »
Putting your time, energy, and money into growing your email list is one of the best investments you can make when it comes to your e-commerce business. Why? Simple. Because email marketing has an insanely high ROI. How high exactly? Well, according to the DMA National Email Report 2015, an average campaign has a 3800% ROI, which means that
5 Steps to Supercharge Your Store’s Email List Growth Read More »
Almost all of us rely on reviews before purchasing a product. Even if the product is massively-popular, like a Tesla, we ask our friends, relatives, and colleagues before we purchase something. And most importantly, we read a lot of online reviews before clicking on “Buy Now”. Given this, it only makes sense to get as many customer reviews
The 5 Best Times to Ask Your Customers for A Glorious Review Read More »
We live in a world that is full of noise and distractions – and that is reflected in customer behaviour online. The days when people would open an ecommerce store website, find the item they want, and then purchase it are long gone. Today, a customer might start their journey by reading product reviews on
A Beginner’s Guide to Omnichannel Marketing for Ecommerce Read More »
Learn How to Send Manual Email Newsletters with SmartrMail. Want to choose to your products manually and send a beautiful email newsletter with SmartrMail? Watch the video below or read the step-by-step guide to help you get started with the quickest email newsletter composer ever. 1. Create a List If you haven’t already created or
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Your welcome series emails are some of the most important emails you’ll send as an ecommerce marketer. This is when your customers are most interested in your brand, and most likely to buy. Experian found that welcome emails are opened 4X more often and clicked 5X more than regular promotional emails. But most importantly, welcome emails generate
3 Emails Every Ecommerce Store Needs in Their Welcome Series Read More »
Wanting to automate your welcome series emails with SmartrMail? Watch the video below or read the step-by-step guide to help you get started with our autoresponder feature. 1. Create a List If you haven’t already created or uploaded a list with SmartrMail, you’ll need to do it now to be able to automate your welcome
How to Automate Your Welcome Series Emails with SmartrMail Read More »
Even the best legitimate email marketers can find their emails running into spam filters. According to ReturnPath, American businesses saw nearly one in four permission-based emails land in the spam folder or go missing in 2015. While there is no quick fix to achieving 100% email deliverability, there are some quick checks you can do
A Quick eCommerce Marketing Guide to Avoid Spam Filters Read More »
