6 Offline Ways to Enhance your Online Customer Experience

6 Offline Ways to Enhance your Online Customer Experience

Despite most shoppers enjoying the convenience of online shopping and delivery services, there’s still a pleasure to wandering around the shopping mall that goes beyond escaping the summer heat. Customers enjoy face-to-face time with your brand ambassadors and products, whether they’re buying or just browsing. That’s why retailers with omni-channel strategies are outperforming the rest

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7 Types of Product Recommendation Engines Your E-Commerce Store Needs

7 Types of Product Recommendation Engines Your E-Commerce Store Needs

7 Types of Product Recommendation Engines Your E-Commerce Store Needs. One of the biggest challenges faced by e-commerce marketers is figuring out how to provide customer service online that emulates the experience of shopping in bricks and mortar stores. E-commerce businesses don’t have the benefit of having a friendly sales assistant to help your customers

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3 Ways You Can Use Machine Learning to Boost Sales from Email Marketing

3 Ways You Can Use Machine Learning to Boost Sales from Email Marketing

The term ‘machine learning’ might seem scary. The first time I heard it myself, it conjured up images of killer robots taking over the world. However, in the context of marketing, machine learning is simply the process of setting up programs to analyze user information and make intelligent decisions without being specifically programmed to do

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