Email marketing is great – there’s no doubt about it. It’s easier to use, more cost effective, more personal and converts better than other marketing channels. But you can always have too much of a good thing. Sending out newsletters to your email list everyday is definitely not something we recommend. So to answer the question […]
*Note since writing this article MailChimp has made their automation tools free for stores with under 2000 subscribers. However their free plan still doesn’t include support or branding removal. MailChimp is one of the most popular email tools out there because it allows small businesses to send basic broadcast emails to a list of 2,000
5 Reasons Not to Use MailChimp When Opening Your E-commerce Store Read More »
Almost all of us rely on reviews before purchasing a product. Even if the product is massively-popular, like a Tesla, we ask our friends, relatives, and colleagues before we purchase something. And most importantly, we read a lot of online reviews before clicking on “Buy Now”. Given this, it only makes sense to get as many customer reviews
The 5 Best Times to Ask Your Customers for A Glorious Review Read More »
We live in a world that is full of noise and distractions – and that is reflected in customer behaviour online. The days when people would open an ecommerce store website, find the item they want, and then purchase it are long gone. Today, a customer might start their journey by reading product reviews on
A Beginner’s Guide to Omnichannel Marketing for Ecommerce Read More »
As the cost of acquiring new customers continues to rise, increasing average order value becomes key to ecommerce growth. By focusing on optimizing the orders of your current customers, rather than acquiring potential customers, you can increase your ecommerce store revenue by 300%, conversions by 150% and AOV (average order value) by 50%. In order to
3 Ways to Use Email to Increase Ecommerce Average Order Value Read More »
Sometimes it’s difficult sending engaging emails to your customers. Seriously, how many email newsletters can you send with “This Month’s Top Picks”? The key to ecommerce email marketing is not about sending emails according to your products, but according to your customers. Doing this requires your emails to be timely, relevant, and personalized to each
3 Emails Every Ecommerce Store Should Be Sending in 2021 Read More »
Ecommerce Email Analytics Decoded: Bounce Rates. E-commerce stores are constantly bombarded with stats, charts, and figures. But what do all these numbers mean? What numbers matter? What results are good results? We’ve come to your rescue. This series outlines the most important stats you need to keep track of, and industry benchmarks that you should
No matter how you spin it, email is still king. Your most effective digital marketing channel is also the channel that has been around the longest. Email is personal, direct, and heavily transactional. When you look at these three factors alone, It’s no surprise why it works so well. However, to have effective email marketing
5 Reasons why building your email list is a major key to e-commerce sales growth Read More »
If you are just starting out with email marketing and would like to learn some tips and tricks of the trade, this post is for you. In this post, we break down email marketing into simple steps for you to follow. Step 1: Sign up for an email marketing service Explore email marketing tools that
