What Is a Hard Bounce and How To Avoid Them
A bounce is when an email fails to deliver due to an issue with the recipient’s mail server. Learn more about hard and soft bounces and how to manage them.
4 Email Newsletter Design Tips from the Pros
Designing good looking emails is challenging. However there are general guidelines that help. These tips will allow you to send emails people enjoy opening.
The 7 Best Shopify Marketing Apps Every Store Needs
We’ve searched through the Shopify App Store to find you the 7 best marketing apps you can add to your Shopify store so you have to do the work.
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What Is Double Opt-In in Email Marketing & Should I Use It?
Double opt-in is the process of requiring people take two steps to sign up to your email list. Learn whether to require double opt-in here.
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The Essential Guide to Perfecting Your Welcome Email
Welcome emails are the most important emails you send. Here we go over the essential components that make great welcome emails. Learn how to improve yours.
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10 Ecommerce Blogs Every Online Retailer Should Be Reading
These ecommerce blogs are the leading ones in the industry. If you’re involved with ecommerce, then you should definitely be reading them.
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7 E-Commerce Marketing Influencers You Need To Follow
The ecommerce field is a growing and dynamic landscape. It seems that new developments keep coming on an almost daily basis making it hard for even some of the most knowledgable people to keep up. Combine this with a seemingly endless number of people offering unsolicited opinions and promising to transform your store, and it’s
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The Essential Guide to E-Commerce Email List Cleaning
Email list cleaning, also known as list scrubbing or email list hygiene, is the process of removing addresses from your list that should no longer be present. This helps to maintain a lean and clean email list populated only with those you want to be emailing. Any good email service provider (ESP) will automatically remove
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5 Examples of Great Father’s Day Emails
Looking for inspiration for your Father’s Day email campaigns? Check out these 5 great examples from previous years.
The Quality vs. Quantity Debate – Who Reigns Supreme?
There are plenty of articles out there all too ready to tell you that you should be prioritizing the quality of your email list rather than cramming it full of subscribers who are unlikely to ever convert. These articles will (rightly) tell you that engaged subscribers are better than disengaged ones. That engaged customers are
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