Design. This simple, frequently used word packs such a punch when it comes to your ecommerce store’s email newsletters. Why? Because how you design your newsletter—everything from how it looks to how clearly it gets your brand’s message across—will have a drastic impact on the behaviors you want from those on your email list. Opens, […]
Killer Tips for Designing Email Newsletters for Gigantic Conversions Read More »
If you think that email personalization starts and ends with only using your customer’s name, you’ve got problems! Email personalization is so much more than just addressing your customers by their name. It’s making sure that the emails you send them are relevant to their interests and what types of products they’re looking for. Sure,
The Greatest Benefits of Email Personalization for E-Commerce Read More »
The holiday season is quickly approaching and it’s time for ecommerce retailers to start preparing for their busiest months of the year. Although it might be seem early to start preparing in October, 49% of e-Commerce marketers will have created and launched a holiday marketing campaign before Halloween. As an ecommerce retailer you have to
2016 Ecommerce Holiday Calendar and Email Marketing Tips Read More »
Get inspired by this collection of 7 great fashion welcome email examples and improve your fashion store’s email marketing.
7 of the Best Fashion Email Examples You Can’t Ignore Read More »
As the cost of acquiring new customers continues to rise, increasing average order value becomes key to ecommerce growth. By focusing on optimizing the orders of your current customers, rather than acquiring potential customers, you can increase your ecommerce store revenue by 300%, conversions by 150% and AOV (average order value) by 50%. In order to
3 Ways to Use Email to Increase Ecommerce Average Order Value Read More »
Sometimes it’s difficult sending engaging emails to your customers. Seriously, how many email newsletters can you send with “This Month’s Top Picks”? The key to ecommerce email marketing is not about sending emails according to your products, but according to your customers. Doing this requires your emails to be timely, relevant, and personalized to each
3 Emails Every Ecommerce Store Should Be Sending in 2021 Read More »
No matter how you spin it, email is still king. Your most effective digital marketing channel is also the channel that has been around the longest. Email is personal, direct, and heavily transactional. When you look at these three factors alone, It’s no surprise why it works so well. However, to have effective email marketing
5 Reasons why building your email list is a major key to e-commerce sales growth Read More »
Billboards, magazines, commercials, posters, flyers, internet ads and promos. Virtually the most common ways that brands use to get you to buy something from them. It’s often a matter of scale. Big companies with huge budgets typically dominate the game and smaller businesses cannot enjoy the same level of luxury. Want to learn how to
Could this new marketing tech change the way small businesses sell online? Read More »
You may have heard ‘segmentation’ and ‘personalisation’ often used separately or interchangeably. Now, hold that thought. Because they are not the same thing. One method kills the other, and you’re about to find out why. Stop segmenting your email list If you are not segmenting, your email list would look like a scattered heap of
Why personalised product emails beat segmented emails Read More »
Let’s be real. Bulk newsletters for ecommerce should not even exist anymore. Chances are you’re spending time composing a newsletter only to get underwhelming results. According to statistics, marketers have noted a 760% increase in revenue just from segmented campaigns over bulk newsletters. And that’s not even sending 1-1 personalised email, which is even more
Why personalized email marketing beats bulk email newsletters Read More »
