Jewelry newsletters

50 of the Best Email Subject Lines for Jewelry Stores

Sending email newsletters and automations to your customers is a great way to generate more sales for your jewelry store. 

Not only is email marketing the most effective digital marketing channel, beating out social media and other paid channels, but email lets you communicate directly with your customers. 

That said, for your jewelry store’s email marketing to be effective, you need people to open your emails. 

And the biggest factor influencing your open rate for a particular email campaign is its subject line. So much so that a third of your email list decides whether to open your email or not based entirely on its subject line

That’s why we’ve put together this list of 50 subject lines the top jewelry brands have used in the past. 

So whether you struggle with writing catchy email subject lines or are just looking for some inspiration, these examples are sure to help you boost your open rate.

Subject lines examples for jewelry stores

Jewelry email newsletter subject lines

These are good, general subject line examples that you could easily adapt for your upcoming jewelry newsletter.

  • Head back to nature with Pandora Moments – Pandora
  • The Culture of Design by Cartier – Cartier
  • Always dreaming, always innovating – Cartier
  • Mix & Layer Your Amulets – David Yurman
  • One Ring for You, One for Me – Tiffany & Co.
  • A Dedication to Your One and Only – Harry Winston
  • A One-of-a-Kind Love – Harry Winston
  • A Precious Moment – Harry Winston
  • In Perfect Harmony – Harry Winston
  • Wear your values | (Re)new Bamboo – John Hardy
  • Play it cool in Silver – Monica Vinader
  • I want it. I got it. – BaubleBar

Email subject lines for new jewelry launch

Launching a new jewelry collection or introducing new styles is a fantastic opportunity to email about. For this type of email campaign, go with a subject line like the examples below.

  • Introducing the new Pandora Colours Collection ? – Pandora
  • A new galaxy of High Jewelry – Van Cleef & Arpels
  • Autumn Treat for you – new styles added ? – Sif Jakobs Jewellery
  • How to style our new pieces – Monica Vinader
  • The very latest pieces from M&S – Marks and Spencer
  • Luck shines with the new Alhambra creations – Van Cleef & Arpels
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Examples with emojis for jewelry newsletters

Adding an emoji to your subject line is a great way to make it stand out in people’s inboxes and get your emails opened.

  • Ways to carry her favorite people with her ? – Pandora
  • oh. my. goodness. ❤️ these bags & wallets are everything… – Kate Spade
  • Around the ? Bracelets for just $9.99 – Alex and Ani
  • ⭐ ⭐ ⭐ ⭐ ⭐ How many stars would you give PANDORA UK? – Pandora
  • A Beginner’s Guide to Lab-Created ?s – James Allen Rings
  • Start Trying on ?s – Virtually – James Allen Rings
  • Picking A Diamond? Follow These Tips ? – James Allen Rings
  • Diamond Care: Your Go-To Guide ? – James Allen Rings
  • YOU’RE INVITED ?? – BaubleBar
  • Miss out on fine favorites? They’re BACK ? – BaubleBar

For more emoji tips, check out our guide on using emojis in subject lines here.

Subject lines mentioning a sale

When sending an email about your current or upcoming sale, you’ll want to give it a subject line that gets customers to pay attention and even create a sense of urgency. Just like the examples below do.

  • SALE ENDS TUESDAY | Up to 60% off – Monica Vinader
  • it’s confirmed! redeem an extra 40% off SALE styles – Kate Spade
  • $59 for this crossbody, as a thank you – Kate Spade
  • love you ❤️ here’s $50 off $150+, $150 off $350+ & $250 off $550+ – Kate Spade
  • Final day for Buy 2 Get the 3rd Free*! – Pandora
  • Gifts for birthdays, anniversaries and special dates – Swarovski
  • Enter Now To Win Our New USD$20,000 Summer Jewellery Giveaway! – Blue Nile
  • 20% Off Jewelry For All Your Wedding Needs – Blue Nile
  • Psst… Pastels Are On Sale, Pass It On! – Kendra Scott

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Seasonal subject lines for jewelry newsletters

Whether it’s Valentine’s Day, Mother’s Day, the start of spring, or any other event you’re emailing, you’ll want a subject line that goes well with the occasion. These are examples from top jewelry brands from past events.

  • Symbols for the New Year: Faith + Hope ?✨ – Alex and Ani
  • Ring in Spring With Bold Pieces – David Yurman
  • Your fall favorite, back for spring – John Hardy
  • Spring Jewelry Essentials: Diamond Bracelets & More – Blue Nile
  • Express your Love with Chopard – Chopard
  • Sing Your Heart Out – Harry Winston
  • ? Happy Galentine’s Day! ? – Kendra Scott

For more inspiration, check out our subject line collections for the following occasions:

Personalized subject lines for jewelry stores

Personalizing your subject line with your customer’s name is a great way to make it stand out and boost your open rate. 

So much so that subject lines that include the subscriber’s name achieve a 17% higher open rate on average

  • {name}, get an exclusive sneak peek of our new Club Charm ? – Pandora
  • {name}, Bring a Tiffany Store Experience to You – Tiffany & Co.
  • We hope you had a great birthday, {name}! ? – Pandora

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Subject line examples for men

Most jewelry store subject lines tend to be focused on women, but here are a few that were sent with campaigns showcasing male jewelry. 

  • Layers of Style: Men’s Bracelets – David Yurman
  • A gift for him. Just because. – Swarovski
  • Free P&P | Perfect for Father’s Day – Hiho Silver Jewellery
  • We put the Midas touch on our Soho watch. – Vitaly

If you’re looking for more subject line ideas for Father’s Day, check out our collection of Father’s Day subject lines here

The rest of your jewelry email marketing campaigns

You should now hopefully have plenty of subject line inspiration for your jewelry email newsletters and automations. 

For more help with writing subject lines, check out our guide on writing subject lines here which includes tips on aspects like using call to actions, optimal character length, and more.

But there’s obviously more to an email campaign than just its subject line. 

If you’re looking for inspiration for the content of your emails as well, check out our collection of jewelry email marketing examples here.

We also have a comprehensive guide to email marketing for jewelry stores which takes you through how to set up a high-converting email marketing strategy you might want to check out too.

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